Portfolio
Category Affinity Notification
This campaign, built with the Bluecore customer data platform, combines both product and customer lifecycle data to show new items to existing category members as well as 'new to them' items to those just entering the affinity category.
Customer Lifecycle Notification
To convert lapsed Banana Republic customers and prospects from Banana Republic's email list to subcribers of a new subsciption service this targeted email lead with an offer.
Product Lifecycle Notifications
Built for ModCloth using Oracle Responsys and nightly SFTP table updates this email notification alerted customers when an item placed in a cart, added to a wishlist or "loved" (tapping an on-site heart icon) was reduced in price.
Newsletter
Newsletters typically make up the bulk of any brand's volume and can be personalized in a number of ways from content to the time of day it's sent. Yet even the most basic batch campaign can deliver solid email revenue in addition to keeping your brand top of mind.
Instafave
In order to capture the demand associated with a trending social post I created a campaign with a flexible hero image that could be deployed quickly. Because the Instagram post was going viral I already knew that featuring the same product in email would be a top revenue driver.
