Get the most out of each customer interaction with data-driven, Shopify-integrated lifecycle marketing campaigns. I help clients take advantage of the latest technology releases as they happen to nurture existing customers, drive repeat purchases, and build lasting loyalty.
Unlock the potential of Klaviyo's latest AI-enabled release to drive ROI improvements across marketing investments.
Without expensive tools and the data science team needed to keep them running, the era of Big Data was often out of reach for most brands. But with the advent and now integration of AI into everyday marketing tools the hype is becoming a reality. Ultimately this means better marketing in the form of the most relevant and timely messaging to customers, emails and texts that drive near term revenue and build LTV.
With a proper lifecycle marketing program, brands can keep customers saying 'Yes' by changing a 'No' to a 'Not Yet'. Key to creating these future customers is providing the ability for them to raise a hand and take an action while still in the decision funnel. These user actions populates your data to smartly enable follow-up where and when the impact is greatest.
The best in class programs that create these hand raisers, customers who are explicit in what they ask for, send hyper-efficient campaigns at scale. At their core these programs have the ability to use dynamic content as well as programatic or drip email campaigns. A retail example would be going beyond an abandoned shopping cart campaign to inform a customer when an item sitting in their basket has become low on inventory - often prompting an immediate transaction.
Returning customers are the foundation of growth and the most effective marketers are those that deploy data to inform what a customer is asked to consider. Bringing in intelligence from other channels, such as trending content on social media, or diving into historical data such as purchase history can be used to create both one off and automated campaigns that will always outperform batch and blast.
Founder
Over 10 years of experience driving revenue in ecommerce helping brands up their customer retention with next-level digital lifecycle marketing. From C-level stategy to the hands on building, my goal is to stand up campaigns that deliver revenue.
To keep your brand profitable and top of mind I'm pleased to offer flexible engagements designed to a variety of budgets.
Contact me today and let's chat about how to move your program forward.
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